About Lab8 Lab 8 is a productized content execution company helping fast-growing US brands scale content through clean systems, high-quality creative, and lean teams. We’re not a traditional agency. We run like a machine. We’re seeking a Creative Producer/Director to lead the strategic vision and execution of content across the client’s social platforms. This is a hands-off creative leadership role; you’ll define the "why" and "what," not the "how" (no writing/designing/editing). You’ll orchestrate bold, culturally savvy ideas while leveraging AI tools (like Google Veo3 AI and Kling AI) to innovate video production. This Role Is For You If You: Get It You live and breathe creative leadership. You’ve navigated agencies, managed high-stakes client expectations, and led teams without hand-holding. You know how to align creative vision with business goals and you’re fluent in the unspoken rules of U.S.-led digital culture. AI tools? Already in your toolkit. Want It You’re here to build, not just execute. You want ownership, to shape a brand’s voice, collaborate directly with a founder, and grow something ambitious. You’re not looking for a passive role; you’re hungry to lead, innovate, and leave a mark. Capacity to Do It You’re battle-tested. You can juggle fast-turn projects, mentor creatives, and keep cool under pressure. This isn’t your first rodeo, you’re ready to hit the ground running (on US hours, full-time, no side gigs). Distractions? Zero tolerance. Responsibilities • Own the creative vision: Develop and execute high-impact content that elevates client’s digital presence. • Brand voice guardian: Define and maintain a distinct, globally resonant tone (with an innate pulse on U.S. and international trends). • Thought leadership: Drive provocative cultural commentary and agency storytelling that positions us as industry leaders. • AI-powered production: Spearhead the use of generative video tools (Veo3, Kling, etc.) to streamline workflows and pioneer new formats. • Cross-functional collaboration: Partner with strategy, creative, and leadership teams to align content with business goals. • Fast-paced leadership: Guide editors, clients, and creators in a deadline-driven environment, balancing innovation with scalability. Who You Are • A strategic creative, not a doer (no writers/designers/editors need apply). You think big picture. • Agency-veteran, with a portfolio of social/digital work that blends creativity and business impact. • Globally minded, with a natural feel for U.S.-led cultural currents and digital trends. • AI-curious: Hands-on experience with AI video tools is a must, you geek out on tech that transforms storytelling. • A collaborator: You thrive under pressure, manage stakeholders deftly, and inspire teams without micromanaging. Requirements: • 5+ years in a content, agency, or marketing company • Strong background managing remote teams and creative workstreams • Strong organizational skills and follow-through • Comfortable being the face of the company with clients • Wants to commit full-time to one company and grow into a leadership role • Strong written and spoken English with a native US tone Why Lab8? • 100% remote: Work from anywhere, with a globally distributed team. • Shape the future: Define the voice of a disruptive agency and its flagship client. • Tech-forward playbook: Access to the latest AI tools and creative tech. • No bureaucracy: Just high-impact creativity and smart, passionate people. Apply tot his job