About the position
Responsibilities
• Develop and execute comprehensive marketing campaigns to attract new patients and retain existing ones
• Create engaging content for various marketing channels, including website, social media, and email newsletters
• Utilize digital marketing techniques such as SEO, SEM, and PPC to increase online visibility and drive traffic to our website
• Conduct market research to identify target audiences and develop targeted marketing campaigns
• Collaborate with internal teams to ensure consistent brand messaging across all marketing materials
• Monitor and analyze marketing performance metrics using tools such as Google Analytics and marketing automation software
• Stay up-to-date with industry trends and best practices in dental marketing
Requirements
• Proven experience in digital marketing, preferably in the dental or healthcare industry
• Strong knowledge of various digital marketing channels, including SEO, content marketing, email marketing, and social media advertising
• Proficiency in using marketing automation software and analytics tools such as Google Analytics
• Familiarity with HTML5 and web design principles is a plus
• Excellent research skills to gather insights on target audiences and competitors
• Strong written and verbal communication skills
Nice-to-haves
• Knowledge of dentistry and dental procedures helpful
Benefits
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
