Title: Digital Marketing Specialist
Location: San Diego, CA
Job Description:
With over 30 years of experience in the acquisition, development, rehabilitation, and management of apartment communities across the Western United States, we are a trusted partner in the property management industry. At MG Properties, we focus on enriching lives – physically in our community buildings, philanthropically through giving back to our local communities, and through development and growth of our employees.
The Digital Marketing Specialist duties include producing and publishing content, optimizing our digital ad strategy, adding to our tech stack, among other tasks. This role should be comfortable navigating the Google tech suite, improving campaign performance, as well as using analytics in the formulation of a digital strategy.
This position is a hybrid role, based in San Diego, CA, and requires working 3 days a week in office/2 days remote.
Essential Responsibilities
Campaign Strategy & Vendor Management: Design, launch, and manage Google Ads campaigns across multiple networks and vendors (Search, Display, YouTube, and Google Shopping) to drive business results. Be comfortable launching campaigns both fully in-house and through vendor management.
Optimization: Monitor and continuously optimize campaigns for maximum efficiency and performance. Utilize techniques such as A/B testing, bid adjustments, keyword targeting, and ad copy testing.
Keyword Research: Perform comprehensive keyword research to ensure campaigns target the right search queries and meet performance objectives.
Conversion Tracking: Set up and manage conversion tracking, including Google Tag Manager, Google Analytics, and digital integrations.
Budget Management: Manage ad budgets, ensuring they are allocated efficiently to achieve the highest ROI and conversion rates possible.
Analytics & Reporting: Regularly review and analyze performance data, providing detailed reports on key metrics such as CTR, CPC, conversion rate, and ROI. Use these insights to adjust campaigns and improve results.
Digital Technology: Collaborate with larger marketing campaigns and technologies that support digital strategy, including but not limited to websites, digital vendors, SEO technologies, and more.
Collaboration: Work closely with the marketing team to align Google Ads campaigns with overall marketing objectives and strategies. Serve as reinforcement for digital tasks for team planned absences to ensure continuity of operations.
Stay Current: Stay up-to-date with the latest digital marketing trends and best practices to ensure campaigns remain competitive and effective.
Qualifications
Bachelor’s Degree in Communications, Advertising, or Marketing preferred
2-4 years of experience in Digital Marketing or Advertising
Adept at keyword placement and Google Ads best practices
Up-to-date certifications with Google Ads and Google Analytics
Strong proficiency with Google Analytics 4
Required experience managing Google Ad campaigns
Preferred experience in multifamily industry
Compensation and Benefits
$75,000 – $85,000/year DOE
Company profit sharing
Accrues 10 days Paid time off per year
10 Paid Holidays and 2 Paid Personal Days per year
40 Hours of Paid Sick Time
401K with employer match
Medical, Dental, Vision, Employee Assistance Program
Life Insurance
Flexible Spending Account, Dependent Care Spending Accoun
California pay range
$75,000 – $85,000 USD
MG Properties is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are a drug-free workplace, participate in E-Verify, and are an at-will employer.
If identified for a position, you will be asked to submit to a background check and drug-screen.
