Digital PR Executive – Hybrid ID-2535 – Amazon Store

About SHEIN SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 16,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry. Develop the strategy, deployment, and best-in-class execution UK Press efforts to increase brand awareness, reinforce brand vision and drive the business. ● Work closely with the Brand Experience team to implement new launch press strategies across all three categories ● Identify key outlets and targets for campaigns, ensuring holistic and consistent coverage across print and online ● Manage editorial coverage nationally and regionally across the earned media landscape (print + digital) to guarantee consistent and qualitative coverage ● Consistently draft and deploy compelling pitches for new product launches and brand storytelling initiatives REPORTING & COMPETITIVE ANALYSIS ● Track, organize, and analyze monthly print press results, identifying key insights to optimize the brand strategy and to maximize the increase of print and digital print rankings ● Generate ideas on how the brand can grow effectively while aligning to SHEIN’s image INTERNAL & EXTERNAL COMMUNICATIONS ● Partner cross-functionally, Media, Marketing and Ecommerce specifically, to ensure a 360-degree partnership for print and digital coverage ● 6+ years of relevant PR/Communications experience in the Fashion. ● Traditional PR and press background preferred. ● Excellent communication and interpersonal skills; Strong planning and organizational skills with a sense of priority and attention to detail. ● Excellent time management skills and the ability to adapt well to change and multi-task. ● This role works a hybrid schedule in office