Description:
• The Director of Digital Commerce Experience is responsible for leading the functionality, flow, and optimization of our eCommerce site to deliver a best-in-class customer experience.
• This role owns site merchandising, promotional strategy, and conversion optimization, while partnering closely with our UI designer to ensure a seamless and visually compelling customer journey.
• This position will also oversee our Ecommerce Specialist and App Developer and manage the relationship with our external development agency.
• The ideal candidate is both strategic and hands on, with deep experience in Shopify based DTC commerce, an analytical mindset, and a strong track record of improving conversion rate and overall site performance.
• Key Responsibilities: Site Strategy & Experience
• Own the end-to-end functionality and flow of the ecommerce site, ensuring an intuitive, frictionless shopping experience.
• Partner with the UI Designer to translate brand storytelling into seamless user journeys and optimized page layouts.
• Lead CRO initiatives including A/B testing, heatmapping, and funnel analysis to improve CVR, AOV, and revenue.
• Collaborate with marketing to align digital experience with campaigns, launches, and business objectives.
• Merchandising & Promotions:
• Manage merchandising strategy, including product hierarchy, collections, cross-sells, and on-site search.
• Partner cross-functionally with design, marketing, product, and operations to execute promotions.
• Monitor product detail page performance and collaborate on content optimization to improve add-to-cart and checkout rates.
• Site Operations & Development:
• Serve as the internal Shopify expert, overseeing day-to-day site operations and functionality.
• Manage relationship with external development agency to prioritize and implement new features, site fixes, and technical improvements.
• Partner with Analytics to ensure accurate tagging, tracking, and reporting for all site experiences.
• Drive innovation through new tools that enhance site experience and scalability.
• Team Leadership & Collaboration:
• Manage and mentor a team of two: the Ecommerce Specialist and App Developer.
• Share site performance insights and opportunities with leadership.
• Qualifications & Skills:
• 5+ years of experience in ecommerce site performance, merchandising, UX in a DTC or ecommerce environment.
• Strong knowledge of Shopify Plus and related integrations; experience with apps like Attentive, Recharge a plus.
• Hands-on experience with CRO tools, heatmapping, and A/B testing platforms.
• Proven track record of improving conversion rate, AOV, and retention through site strategy and optimization.
• Experience managing agencies and internal teams.
• Strong analytical and problem-solving skills; able to translate data into actionable site improvements.
• Excellent communication skills with ability to collaborate across functions and present insights to leadership.
• Salary: $80,000-100,000 annually
• Location: Remote or Hybrid, Utah preferred
• Position Type: Full-time
Requirements:
• 5+ years of experience managing eCommerce site performance, merchandising, or UX within a DTC or eCommerce environment.
• Strong knowledge of Shopify Plus and related integrations; experience with apps like Attentive, Recharge a plus.
• Hands-on experience with CRO tools, heatmapping, and A/B testing platforms.
• Proven track record of improving conversion rate, AOV, and retention through site strategy and optimization.
• Experience managing agencies and internal teams.
• Strong analytical and problem-solving skills; able to translate data into actionable site improvements.
• Excellent communication skills with ability to collaborate across functions and present insights to leadership.
Benefits:
• Paid time off (flexible)
• Paid holidays
• Insurance: Health, dental & vision
• 401(k) + Company match
• Eligible for company bonus plan
• Free product allowance
