Position Overview As a Paid Social Strategist Freelancer, you’ll bring hands-on experience and strategic thinking to the development, execution, and optimization of paid social media campaigns. You will collaborate closely with internal account stakeholders to deliver strong performance outcomes for our clients across various paid social platforms.
You will be the subject matter expert for all things Paid Social on your assigned accounts, owning end-to-end strategy, and performance analysis. This is a part-time, freelance role ideal for a self-motivated digital marketer who thrives in a dynamic, collaborative environment. We are looking for someone to help with a client 10-12 hours per week.
Key Responsibilities
Serve as the Paid Social subject matter expert (SME) on client accounts, leading all strategic and tactical execution
Collaborate with internal stakeholders to align Paid Social efforts with broader marketing and business goals
Oversee account budgeting, pacing, and performance metrics to ensure campaigns are on track and optimized toward client KPIs
Leverage learnings and historical data to inform strategy, audience targeting, creative direction, and platform diversification
Monitor and manage campaigns across Meta (Facebook/Instagram), TikTok, Pinterest, and Snapchat
Work with the Paid Social Manager to ensure smooth implementation of campaigns, from ad set creation to launch and optimization
Regularly analyze performance data and prepare reporting insights
Stay informed of the latest platform updates, trends, and best practices to keep strategies ahead of the curve
Qualifications & Experience
2+ years of experience managing paid social media campaigns, ideally with a focus on eCommerce clients
1+ year of experience in a digital agency or fast-paced client services environment preferred
Hands-on expertise in Meta Ads Manager, with the ability to build campaigns, audiences, ad sets, and creatives from scratch
Platform experience with TikTok, Snapchat, and Pinterest
Bachelor’s degree in Marketing, Communications, Business, or a related field
Strong proficiency in Google Workspace (G-Suite) or Microsoft Office tools
Detail-oriented, data-driven, and self-directed
Able to thrive independently and prioritize tasks effectively in a deadline-driven environment
Passionate about creative strategy and testing new platforms, ad formats, and campaign structures
What We’re Looking For
A strategic thinker with a creative eye and analytical mindset
Someone who thrives in a fast-moving environment and loves solving problems with data
A clear communicator who can simplify complexity and confidently lead client conversations
A freelancer who values collaboration and is always looking for the next opportunity to improve performance
