Job title: Manager of B2B Media Strategy & Planning
Company: Hilton
Job description: ***This role can be located in McLean, VA, or be Remote***
The Global Marketing team brings to life the unique promise of Hilton’s portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.
What will I be doing?
As a Manager of B2B Media Strategy & Planning, you will be charged with supporting the Director of Media Strategy & Planning in running comprehensive, multi-channel media plans for Hilton’s B2B initiatives. This position contributes to innovative and impactful media campaign development from conceptualization to execution in a collaborative, fast-paced environment.
You will ensure timelines are adhered to, expectations across multiple partners are managed, and outstanding media safeguards are implemented. In addition, the Media Strategy & Planning team is charged with providing the Marketing team with subject matter expertise, working with, and leading the media agency relationships, and applying emerging media tactics in the constantly evolving advertising marketplace.
More specifically, you will:
• Develop and lead campaign media strategy and tactical execution for Hilton’s B2B initiatives and effectively challenge the status quo with new thinking in partnership with Media AOR and key partners.
• Effectively test emerging media tactics that have clear critical metrics and outcomes.
• Serve as a day-to-day liaison for key internal business partners, Media AOR teams, and the sales rep community.
• Effectively work cross-functionally (or cross-region) with key partners to achieve common business goals, share findings, and best practices, and effectively pull projects forward.
• Have a deep solid understanding of the role media plays within a marketing narrative across the purchase journey.
What are we looking for?
We believe the success in this role will demonstrate itself through the following attributes and skills:
• Project management: ability to lead multiple projects across critical yet often fluctuating deadlines
• Confidence, with a spirit of teamwork and collaboration
• Flawless attention to detail across media strategies, tactics, and budgets
• The ability to think creatively and analytically
• Ability to develop excellent relationships and reputation within the media community
• Eagerness to learn and a passion for marketing
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
• Five (5) years of work experience at a media agency or similar working environment
• Experience across all media channels including Linear, CTV, FEP, OTT, OLV, Social, Audio, Digital, Outdoor, Print, and other non-traditional media
• Strong understanding of the programmatic digital landscape, advanced TV tactics, and how to use audience/data targeting tactics
• 10% travel may be required and will vary
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
• BA/BS Bachelor’s Degree
• Proven track record developing and executing B2B media strategies and plans
• Demonstrated ability to manage complex media plans, ideally across several lines of business
What is it like working for Hilton?
The future of hospitality is bright at : a leading global hospitality company with a diverse portfolio of . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces.
We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative such as workplace flexibility, career growth and development, and our Go Hilton travel discount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives and voices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a environment for all. Check out the and to learn more about what it’s like to be on Team Hilton!
We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of their role, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, a 401(k) savings plan, paid time off, and our travel discount. The salary for this role varies by applicable and specialized experience and location (Colorado applicants: Please click for additional information.). Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.
Expected salary:
Location: McLean, VA
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