The Sport Marketing Specialist is responsible for managing properties and events along with athletes and drivers, teams in Supercross, Motocross, SMX, Amateur Motocross to mention a few but not limited to.. They will provide on-site support to gain hands-on experience, and the opportunity to work collaboratively with cross-functional teams to enhance industry knowledge.
Essentials Job Functions:
? Manage athlete relationships and set performance expectations.
? Develop personalized marketing plans for each athlete to maximize brand exposure.
? Event Marketing:
– Identify and secure sponsorship opportunities at major action sports events.
– Develop creative event activations and on-site experiences to engage consumers.
– Manage event budgets and logistics.
– Collaborate with marketing teams to produce engaging content featuring Monster Energy athletes and events.
– Leverage social media platforms to promote athlete content and brand messaging.
? Brand Strategy:
– Ensure all sports marketing initiatives align with the Monster Energy brand identity and messaging.
– Develop innovative strategies to reach target audiences in the action sports community.
? Budget Management:
– Manage the sports marketing budget effectively across athlete sponsorships, event activations, and content creation.
? Reporting and Analysis:
– Track key performance indicators (KPIs) to measure sports marketing campaign success.
– Analyze data to identify areas for improvement and optimize future strategies.
Skills and Attributes:
? Communication- Ability to communicate effectively with others using the spoken word and in the written word, writing clearly and concisely
? Working Under Pressure – Ability to complete assigned tasks under stressful situations
? Goal orientation – The ability of the individual to act to ensure that they and others stay focused on the task objective and perform in accordance with clear expectations and goals.
? Organizational skills – the ability of the individual to be structured and methodical in working skills
? Relationship building – the ability of the individual to establish and maintain a good rapport and cooperative relationship with customers and co-workers.
? Time management skills – the ability of the individual to effectively utilize available time for the completion of necessary job tasks.
Position Requirements:
? Preferred 2nd or 3rd year student working towards bachelor?s degree in marketing, Communications, or related field of study.
? Experience preferred: 1-3 years of experience in sports management and or marketing.
? Computer Skills: Knowledge of Excel, Word, and PowerPoint, Media Manager, SAP, and Salesforce.
? Additional Preferred Knowledge: Skills, or Abilities to be successful in this role: using analytics to gauge the success of campaigns. Thorough knowledge of the sporting industry
Base Pay Rate: $18.00/hr
