Product Marketing Lead, Consumer

Affirm is reinventing credit to be more honest and friendly, offering buy now, pay later options without hidden fees or interest. As a Product Marketing Lead, you’ll shape customer experiences, define customer strategy, lead go-to-market initiatives, and develop compelling narratives. This role demands ownership of high-impact initiatives, cross-functional alignment, and the ability to resolve complex challenges while driving business outcomes.

Requirements

  • 5-7 years of experience in product or partner marketing, or a similar role, ideally in a Payments or Fintech environment.
  • Proven track record of leading partnership strategy and communication alongside product launches and GTM strategy that delivers business results.
  • Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.
  • Highly analytical mindset—confident with data and able to extract insights that influence partnership communication and marketing strategies.
  • Confident cross functional team leader who is able to manage multiple relationships with partners, merchants and stakeholders to drive the marketing communication strategy forward with multiple team’s buy-in.
  • Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.
  • Experience working with in-house designers and content developers to drive flawless execution in both design and copy communication.
  • Campaign development leader with the ability to pull insights from customer data and build an effective campaign with multiple communication touchpoints.

Benefits

  • Health care coverage
  • Flexible Spending Wallets
  • Time off
  • ESPP

Originally posted on Himalayas

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