We need a sharp developer to modernize 4–5 core templates on our site to:
-Improve UX/UI (mobile‑first, cleaner hierarchy)
-Lift conversion rates (CRO‑minded CTAs, faster perceived load)
-Meet reasonable Core Web Vitals targets (LCP ≤ 2.8 s, CLS ≤ 0.1, INP ≤ 200 ms) without changing current URLs.
Stack: WordPress + Pagebuilder. Work happens in staging site and pushed to prod after QA and approval.
Scope of Work
Quick Audit (Day 1–3)
-Light UX review + capture CWV baselines.
Design & Prototype (Week 1)
-Wireframes + high‑fidelity mockups for the 4–5 templates.
Build (Week 2–3)
-Re‑code templates, lazy‑load assets, add semantic markup & WCAG 2.1 AA.
QA & Launch (Week 4)
-Cross‑device smoke tests, verify CWV, push live with rollback plan.
14‑Day Bug‑Fix Window after launch.
Must‑Have Skills
-Advanced HTML/CSS/SCSS + modern JS (ES6+).
Experience cutting CWV on live sites (share metrics).
CRO awareness (placement of CTAs, F‑pattern, etc.).
Familiarity with PageSpeed Insights and Lighthouse.
Proposal Checklist – Keep it Short
-2–3 live URLs you improved (no screenshots).
-One‑paragraph plan for hitting CWV & launching safely.
Timeline in calendar weeks (≤ 4 weeks).
Confirm: weekly 30‑min check‑in (Mon–Thu, 9 – 12 pm PT) + NDA.
Selection Criteria (weight)
-Proven CWV wins (40 %)
-Feasible plan within budget (30 %)
-Portfolio look & feel (20 %)
-Communication fit (10 %)
Short‑listed freelancers may be asked to walk through code in a 15‑min screen‑share (no spec work).
