About the position
Responsibilities
• Design and manage custom research studies to understand player behaviors, motivations, attitudes, and trends within the console and PC gaming space.
• Translate business objectives into clear research questions and methodologies, with an emphasis on survey design, sampling strategy, and actionable output.
• Execute both foundational (e.g., audience segmentation, brand tracking) and tactical (e.g., concept testing, message testing) research independently.
• Leverage syndicated research tools to complement primary research findings and provide broader market context.
• Identify and interpret key industry trends that can inform game development, marketing, and portfolio strategies.
• Analyze survey data using statistical software (e.g., SPSS, R), including weighting, significance testing, and cross-tabulations.
• Synthesize large volumes of data from multiple sources and present clear, concise narratives tailored to game teams, marketers, and executives.
• Develop visually engaging, insight-rich reports and presentations in PowerPoint.
• Manage third-party research vendors, including scoping, budget planning, timeline management, and quality assurance.
• Ensure deliverables meet SEGA’s standards and are aligned with project objectives.
• Present research findings to international stakeholders.
• Collaborate effectively with cross-functional and cross-regional teams, acting as a champion for the voice of the consumer.
Requirements
• Minimum of 7 years primary market research experience. Mixed Methods experience preferred.
• Strong experience in primary research methodologies, including survey design, sampling, and data analysis.
• Proficiency with SPSS (or R) for statistical analysis and crosstabulation.
• Familiarity with survey platforms such as Alchemer, Qualtrics, or similar.
• Ability to integrate and interpret syndicated data sources alongside primary research.
• Skilled in creating executive-ready, visually engaging PowerPoint presentations.
• Clear and compelling communicator, with experience presenting insights to non-research stakeholders.
• Collaborative team player who can guide others and elevate the work of the broader team.
• Passionate about video games and eager to advocate for the player’s voice.
Nice-to-haves
• 7+ years of experience in a market research or consumer insights role.
• Experience working in the entertainment, gaming, or tech industries.
• Bachelor’s or master’s Degree relevant field of study, such as STEM or Social Sciences.
